Tartan Details - The Scottish Register of Tartans

16 April 2024

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Tartan Details - Keep Calm and Carry On

The information held within The Scottish Register of Tartans for the "Keep Calm and Carry On" tartan is shown below.

Reference:	11761


Designer:	Lawson, Margi
Tartan date:	30/03/2017
Registration date:	11 April 2017
Category:	Other
Restrictions:	Yes. Copyright Margi Lawson, Tartan Manor. Use of this tartan to produce various items, garments, clothing, all manner of products etc, for retail is restricted to Tartan Manor Ltd. No other person or company will have that right. Weaving is restricted to those approved by Tartan Manor Ltd. This design was registered with the UK IPO on 2 June 2017, registration number: 6013331.
Registration notes:	Created to celebrate the quintessential Britishness of the ‘stiff upper lip’- renowned for remaining resolute and calm in the face of adversity and unsure times. Which was arguably put to its greatest test during WWII. ‘Keep Calm and Carry On’ Tartan is designed to praise the Great British tenaciousness of remaining positive during dark times. Black represents uncertain and worrying times and with the power of optimism the blackness turns to a lighter shade of grey. Followed by positive green, symbolising renewal, growth, calm and harmony. Red, white and blue represent the colours of Great Britain. The tartan also pays tribute to the Ministry of Information (MOI - 1939 dissolved in 1946) essential in Great Britain’s Victory during WWII, not to be forgotten. Achieving extraordinary success with their morale boosting public posters across Britain. The poster "Keep Calm and Carry On" was to be used upon invasion, thus never seen by the public. Since then, “Keep Calm and Carry On” has become a popular personal mantra. In an uncertain world with modern-day anxieties people are still drawn to the calming Britishness of this simple message ‘Keep Calm and Carry On’. Making it still so very relevant to our lives today.

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